Hope the weekend is off to a great start? Fashion Week has been on in a lot of cities and it's almost time for ours in Nigeria i.e. The Lagos Fashion and Design Week and I'm super excited and can't wait to see what the designers have for us this year. Remember my round up from last year HERE ? I can't wait to do something more detailed hopefully this year. Keep on reading to find out what this year has in stock for us.
Lagos Anticipates Heineken Fashion and Design Week this October | #Fbs #Fashionomics #Xretail feature in the 4-Day Line-Up
Lagos – Heineken Lagos Fashion and Design Week will return for its 6th edition from the 26th – 29th October 2016 with Heineken as the headline sponsor. The annual event, which attracts over 6,000 fashion insiders, including buyers, retailers, local & international press, celebrities, models, and special guests will feature an exciting four day line-up, consisting of the Fashion Business Series, LFDW X Retail, the #HeinekenLFDW After Party and Africa’s finest fashion design talent.
The event was formally announced to the press at a cocktail held at Heineken House on the 11th of October 2016. Speaking at the event were: Omoyemi Akerele – Founder Style House Files and Heineken Lagos Fashion and Design Week; Sampson Oloche -
ensure that opportunities abound in the sector for skills acquisition, apparel manufacturing, access to market, included:
Commenting on these initiatives and this year’s event, the Executive Director and Founder of LFDW Omoyemi Akerele said, ‘The underlying vision has always been to move the conversation beyond fashion towards creating an ecosystem of thriving fashion businesses that can impact the Nigerian economic landscape. It’s about adding value to the industry, through creating various platforms that allow knowledge acquisition, skills development, access to market and showcasing talents to a networked global audience”.
Speaking on Heineken’s involvement this year, Sampson Oloche - Heineken is an innovative brand that has proven itself as a supporter of local businesses, entrepreneurs and the creative industry with our continued support of Lagos Fashion and Design Week. This year, the World’s No. 1 International premium beer brand, will continue to push the boundaries in creating innovative designs and experiences”.
Londe Thompson, Project Manager Fashion Focus, talked through the programs new direction and the impact created during the Fashion Focus X British Council Creative Hustle Seminars recently held in Lagos, Enugu, Calabar and Abuja. In addition, the LFDW Fashion Focus scouting which took the form of a competitive open process aimed at selecting five Fashion Focus candidates, who will be enrolled in the program for a year.
Commenting on the program, she said, “Fashion Focus Fashion Focus is supported by The British Council and The African Fashion Fund.
In line with LFDW’s role as catalysts on the scene, Fashion Business Series will host its 4th season tagged "Beyond Fashion" in partnership with FETS Wallet and Pal Pensions announced Ronke Adeola, its project manager. Day 2 of #FBS will feature Fashionomics, a presentation which will explore
LFDW X Retail is back! Designed to further position retail as a primary tool that contributes to the growth of the Nigerian fashion industry, this initiative will be pushed by the Style House Files #BuyNigerian campaign. Positioned as a commercial hub, guests will be able to shop a curated selection of fashion and lifestyle products from the 28th – 29th of October 2016.
Full Event Line-Up
· Runway Shows: 26th-29thOctober,2016 | 5pm – 10pm
· Fashion Business Series: 27thOctober, 2016 | 10am – 3pm
· Fashionomics: 28th October, 2016 | 9am – 1pm
· LFDW XRETAIL: 28th – 29th October, 2016 | 11am – 6pm
Heineken Lagos Fashion and Design Week is supported by Maybelline, Jumia, FETS Wallet, NEPC, Sterling Bank, Vlisco and The British Council.
Media Partners: Business Day, BellaNaija, Style Vitae, YNaija, Spice TV, Genevieve Magazine, , Guardian Life, Style Mania Magazine, Complete Fashion and Vanguard Allure.
Here are pictures from the just concluded press cocktail
For more information on #HKLFDW, kindly visit www.lagosfashionanddesignweek.com
For press enquiries, kindly contact email@example.com